フランス人ライフスタイルデザイナー パトリス・ジュリアン オフィシャル・ホームページ Patrice Julien Official Site

“デザイナーズマンション” 次のステップ “Designer’s mansions”, the next step

I like the logo of the Japanese Company “Komura Agency co. ltd” because it expresses a new way of thinking about housing in Japan. Their motto is « Move the next ». That is the right word : THE NEXT… Next means taking a new step, a creative step. Not repeating the same pattern again and again.

The «designers mansions» of Komura agency are targeted on a high class market, it is a limitation for an average customer but it opens a way to a different vision of mansions. They show that they are able to think within the same frame as usual classic mansions but with a different point of view.

The word « Designer’s mansion » is funny because it implies that 99% of the other mansions we see around have no designer…And somehow that’s true. To produce an average mansion you don’t need a brain, you don’t even need a heart, you just need a computer, feed in with data and let the building process happen. That’s robots houses produced by robots with a vision of a country of robots, or with no vision at all which is even worst.

People who look for a place to live or people who plan to build their own house think that space and money are limiting their aspirations. Pioneers like Komura Agency are thinking within the same rules of the game but they do it with a spirit of creation, they are doing with a brain and with a heart with a vision of a creative society. They understand that a part of the market is now fed up with standard mono tone apartments and they do their best to answer this new aspiration.

The way they do it is by asking different creative architects to think creatively within the rules of the game. And when you ask creative architects to express themselves they are too happy to invent new solutions…

That’s how the opinion of the market can affect the product side: « When there is a will there is a way ». Innovation almost always starts from the upper part of the market but then it expands when more and more people looking at what is happening up there start to desire to experience it too.